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PR Matters

Month: October 2022

Despite Falling Online Sales, the Future is Still Digital for Retail

For the first time in its 9-year history, the Salesforce Global Online Shopping Index recorded a drop in the amount consumers were spending. During Q1 of 2022 US consumers spent 3% less online than they did during Q1 of 2021. Traffic was down by 2% and the number of orders placed had fallen by
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Pure Facts:

  • The average consumer consults 10 different sources before making a purchase
  • 80% of consumer say that buying decisions are influenced on online reviews
  • 68% of consumers say that positive online reviews make a business more trustworthy
  • 57% of consumers visit a local business website after reading a positive review
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