Integrating Marketing and Sales To Get Real Marketing Results

Recently, I was in a meeting with Kent Billingsely of The Revenue Growth Company (a pretty impressive guy) discussing emerging trends and strategies in digital marketing. During our discussion, it came up that I was pushing a little into the sales funnel with some of my event marketing practices. While I couldn’t tell if

Engineering-as-marketing: How startups transform marketing

When engineers start thinking about user growth, new forms of marketing emerge. You (or your team’s) engineering talents can get your startup traction directly by building tools and resources that reach more people. We call this traction channel engineering as marketing: using engineering time to create useful tools like calculators, widgets, and educational micro-sites to

Tips for Affiliate Marketing Beginners

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Why You Need Local Marketing Now

People Are Looking Did you know that according to the Kelsey Group 97% of Consumers Use Online Media to Shop Locally? As you can tell from the video to your right, social media is not a fad, it’s here to stay. People are looking for your products and services in much more convenient ways including

I Don’t Do Crack but I’m Addicted to Traffic

Do you crave traffic like you would cold lemonade on a hot summer day? Do you think about your traffic stats and Google rankings more than eating, drinking or sleeping? Marketers become so addicted to traffic numbers that they forget about every other marketing strategy. They focus all of their time and attention on traffic

14 Billion Euros to be spent in 2012 in Internet Marketing

It shouldn’t come as a surprise to anyone that online advertising is here to stay. The ability to reach such large segments of the population is not an opportunity that any advertiser worth their salt can afford to overlook. However, just as there can be unforeseen trends in financial markets, it looks as if some

Internet Marketing trends 2010

In recent times, there has been a huge increase in the amount of marketing that has been focused towards online consumers. A recent study has indicated that there could be a dramatic increase in the amount of global online advertising that is conducted, with a predicted increase of 12.4% during 2010, or $61 billion