Marketing budgets are limited. This means that if you invest in something, you want to generate a sizeable return on your investment. Understandably, this may mean that you may be a little bit dubious about SEO. You may be asking yourself ‘will SEO make more money for my business?’. Don’t worry. We are going to help you out here.
What is SEO?
Search Engine Optimization, or SEO for short, is the process of getting a site ranked as highly as possible in the search engines for certain keywords. These keywords will, of course, be related to the business. For example, if you sold reptiles in New York, you may want to be ranked for ‘buy reptiles in New York’ or something. Basically, SEO is a way for people to find exactly what they want through search engines.
SEO works by helping the search engines to see a site has more relevant to a keyword than others. We won’t go into the science behind it but, basically, the more reputable a site, the higher it will rank.
Will SEO make more money for my business?
If you are ranking highly for the right keywords then, yes, you will find that SEO makes your business a lot more money. If you are at the top of the searches for keywords related to what your business does, then you will see a massive increase in your revenues.
That being said, this is only if SEO is done properly. This means choosing the right keywords to rank for, and making sure the right techniques are used. If ‘bad’ techniques are used (known as blackhat techniques), then the business won’t make money. In fact, it is likely to lose money in the long term because you will find it very, very difficult to get ranked highly again if your site has been seen to be using underhand techniques.
When done properly, SEO will generate your business a greater return on its investment than any other form of marketing. After all, once you are ranked near the top of the searches, you probably wouldn’t need to invest your cash in PPC marketing on the search engines. This makes SEO incredibly affordable. The cost per acquisition is going to be so much lower.
How long does it take?
Proper SEO will take months and months for you to see a return on your investment. However, if you keep at it, the money will really start to roll in. You just need to ensure that you choose the right SEO company, to begin with. It will make your life so much easier, and the profits that much greater.
If somebody promises you they can rank your site in mere weeks, then they are lying, or at least using techniques that won’t generate you a longterm profit.
Remember; you will only be able to enjoy these ‘money-making’ benefits if you work with a company that understands SEO. An experienced company will do things in the right way, and this will help the money roll in a lot quicker.