Enterprise Resource Planning (ERP) System: Purchasing & Installing

Each company must research, select and install the ERP system that is suitable for the company’s current needs but also allows for future expansion in both company size and diversity of the services offered. The software selected has to accurately reflect the company in terms of its size, needs and operations, and be easily

Internet and Television Slowly Coming Together

In the decade since the arrival of the internet for home users, the shape of my day has changed dramatically. I now spend at least five, sometimes as many as ten, hours a day online. Conversely, my television viewing has decreased dramatically. Most days I don’t watch TV at all. I’m quite happy to

Picking a Brand Name for Your New Business

One of the things that startup business owners have difficulty with is picking the right name for their business. There are many popular brand names introduced everyday. When startups are not able to create names that can attract the attention of their target audience, it is hard for them to become popular. For startups, name

How to Stay Awake at Work

I recently noticed that when trying to sleep at night I find myself with my eyes wide open and my mind whirring, whilst at work I find my lids weighing heavy on my eyes, and my brain feels like someones poured custard into it. It’s like being really drunk, except that it’s really boring. “YAAAWWWN…

Small Business Funding: Tips

Lack of capital is repeatedly cited as one of the top reasons businesses fail. In a survey, a whopping 79% of small business owners who closed shop cited “starting out with too little money” as a reason for their failure. It forces countless businesses to close shop before they’re even given a real chance

Crowdfunding – Don’t Drink the Kickstarter Kool Aid!

Remember this wild and crazy guy from late night tv? You get a grant! And you get a grant! And you get a grant! He had everybody believing the government had warehouses full of money that was yours for the taking. All you had to do was buy his big book to learn where to hop

5 books every digital marketer should read

Books are a man’s best friend and so is the Digital Marketer’s. Its importance is such that even in today’s digital age; books can never be ignored if one is looking for an in-depth knowledge on a certain subject. Now-a-days, with a single click on the mouse hundreds of book names are displayed by

Will Co-citation Eventually Replace the Anchor Text?

An anchor text is one of the most important aspects of search engine optimization. In internet terms, it is that “clickable” word or phrase that people see underlined and colored blue. When they click on it, they are redirected to another website. Anchor texts makes your website URL shorter in a more attractive way

Has Your Audience Gone Mobile?

It’s no longer a secret, more and more people are opening your email marketing campaigns up and viewing them on their mobile devices.  The big question is are you’re emailers mobile friendly? In 2012 there was an astonishing 80% increase in the number of people viewing email newsletters on their smartphones or tablets. Overall approx